Lead Generation to Offer | Going beyond first name with Infusionsoft
You’ve worked hard on lead generation with your marketing automation tools. You’ve followed the guru Ryan Deiss at Digital Marketer and the like. Your optin forms that send out your pdf e-book with a...
View ArticleMastering Facebook Advertising Guidelines: 10 reasons your ad on Facebook got...
Facebook advertising has turned into a necessary skill set for many digital marketers. It’s the largest social network in the world, and the amount of data they’ve acquired about their user base is...
View ArticleMaking Email Marketing More Mobile Friendly
Of all the activities that people engage in on their mobile devices, email is number one, even beating out web browsing and checking Facebook. This means that your email marketing campaign needs to...
View ArticleThe Biggest Benefits of Infusionsoft for a Small Business
Anyone in small business can tell you that time management is essential. When it comes to marketing, small businesses ostensibly have several balls in the air — from email campaigns and social media to...
View ArticleInfusionsoft Secret Sauce: Part Five – Crafting a Position Statement
Stand your ground, stake your claim and pick a side – by crafting a position statement. You have a prospective customer that has a problem that needs to be solved, you can provide a solution, but how...
View ArticleInfusionsoft Secret Sauce: Part Six – Digital Marketing Excellence
In order to achieve the status of digital marketing excellence, by using Infusionsoft or any other marketing automation software as one of your tools, you need to assess your views, your actions, your...
View ArticleInfusionsoft Secret Sauce: Part Seven – Automated Relationship Marketing...
The final ingredient for your Infusionsoft Secret Sauce, is the blending of scarcity, intelligence, deliverables that meet the objectives of your customer and unique benefits. After this final...
View ArticleMarketing Tactics without Strategy | An excuse for bad marketing
The marketing department in any organization has never been regarded as the most strategic or methodical piece of a company. With that being said, certified digital marketing expert is now a term that...
View ArticleWhat Infusionsoft Can’t Do
We have used many CRM – SaaS – Marketing Automation software systems over the years. Yes – I even recall cold calling with a physical milk crate full of manilla folders in the passenger seat. That was...
View ArticleCRM Maintenance in Infusionsoft | Duplicate records and unique identifiers
While teaching, coaching, educating Infusionsoft users and subscribers, voluntarily four times per month in four different cities, I have come to appreciate the problems, misunderstandings and...
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